Holmen Lofoten
−75%food waste / guest, breakfast
Intervention. Fixed portions as the default; raised value-awareness at the moment of serving.
Principle · Default · Awareness
EU First Mile Project · BehaviorSMART methodology
Results
Evidence, not testimonials.
Every outcome below is a validated result of the BehaviorSMART methodology, proven in market through the EU First Mile Project. The platform scales what the science makes work.
Anchor story
Campofelice Camping · Ticino, CH
One real intervention, told in five beats. This is what every diagnosis looks like.
- Beat 1
Challenge
A camping resort in Ticino wanted to cut single-use plastic at scale.
- Beat 2
Hidden friction
Guests wanted to refill bottles — they simply never noticed the refill stations.
- Beat 3
Behavioral insight
The barrier was visibility at the moment of choice, not motivation.
- Beat 4
Intervention
Refill stations made highly visible and top-of-mind at decision points.
- Beat 5
Outcome
−23% plastic waste; ≈ €100,000 saved across the season.
More cases
Six more outcomes. One method.
Snowhotel Kirkenes
+383%local menus sold
Intervention. Reframed the menu around place-based storytelling; preorder-only scarcity cue.
Principle · Appealing · Easy
EU First Mile Project · BehaviorSMART methodology
Hôtel Héliot
−21.2%electricity consumption
Intervention. “Lights out by default” + timed, gentle cues established the norm.
Principle · Norm · Awareness · Easy
EU First Mile Project · BehaviorSMART methodology
Whale2Sea × Andenes Camping
+589%public-transport users
Intervention. Rental bikes plus a PT-user discount made the easier choice the cheaper one.
Principle · Appealing · Easy
EU First Mile Project · BehaviorSMART methodology
Triangel Boutique Hotel
+18%local-product purchases (buffet)
Intervention. Dedicated local-food section + handmade tableware as a visual cue.
Principle · Appealing · Easy
EU First Mile Project · BehaviorSMART methodology
Camping Pegomas
−42.9%waste-management costs
Intervention. Color-coded, multilingual recycling signs placed at the moment of disposal.
Principle · Awareness · Easy
EU First Mile Project · BehaviorSMART methodology
From the operators
“Intentions are not enough… deep knowledge of both ESG and human psychology… thankful for the BehaviorSMART team's guidance.”
“A new way of learning, a new way of influencing. Practical steps and cost-efficient actions, easy to navigate, in straightforward language.”
“It actually works! Slightly lowered air and water temps — guests just as happy. Win-win-win.”
Attribution — results are outcomes of the BehaviorSMART methodology proven through the EU First Mile Project, where BehaviorSMART is the methodology holder. The platform scales this validated method — numbers are not platform claims.