Holmen Lofoten
−75%food waste / guest, breakfast
Intervention. Fixed portions as the default; raised value-awareness at the moment of serving.
Principle · Default · Awareness
EU First Mile Project · BehaviorSMART methodology
Results
Evidence, not testimonials.
Every outcome below is a validated result of the BehaviorSMART methodology, proven in market through the EU First Mile Project and Smart Ways Ticino.
Anchor story
Campofelice Camping · Ticino, CH
One real intervention. Five beats. The shape of every diagnosis.
- Beat 1
Challenge
A camping resort in Ticino wanted to cut single-use plastic at scale.
- Beat 2
Hidden friction
Guests wanted to refill bottles — they simply never noticed the refill stations.
- Beat 3
Behavioral insight
The barrier was visibility at the moment of choice, not motivation.
- Beat 4
Intervention
Refill stations made highly visible and top-of-mind at decision points.
- Beat 5
Outcome
−23% plastic waste; ≈ €100,000 saved across the season.
More cases
16 outcomes. One method.
Different environments. Different metrics. Same diagnostic engine.
- By industry
- Destinations · FR4Destinations · NO4Hotels · NO3Destinations · SI2Destinations · IT1Hotels · FR1Hotels · SI1
- By mechanism
- Easy11Appealing8Awareness7Default2Norm1
Snowhotel Kirkenes
+383%local menus sold
Intervention. Reframed the menu around place-based storytelling; preorder-only scarcity cue.
Principle · Appealing · Easy
EU First Mile Project · BehaviorSMART methodology
Hôtel Héliot
−21.2%electricity consumption
Intervention. “Lights out by default” + timed, gentle cues established the norm.
Principle · Norm · Awareness · Easy
EU First Mile Project · BehaviorSMART methodology
Whale2Sea × Andenes Camping
+589%public-transport users
Intervention. Rental bikes plus a PT-user discount made the easier choice the cheaper one.
Principle · Appealing · Easy
EU First Mile Project · BehaviorSMART methodology
Triangel Boutique Hotel
+18%local-product purchases (buffet)
Intervention. Dedicated local-food section + handmade tableware as a visual cue.
Principle · Appealing · Easy
EU First Mile Project · BehaviorSMART methodology
Camping Pegomas
−42.9%waste-management costs
Intervention. Color-coded, multilingual recycling signs placed at the moment of disposal.
Principle · Awareness · Easy
EU First Mile Project · BehaviorSMART methodology
Hurtigruten Svalbard
8,000+plastic bottles avoided
Intervention. Dispensers paired with reusable glasses and bottles at the point of thirst.
Principle · Awareness
EU First Mile Project · BehaviorSMART methodology
Sandsletta Camping
−26%water consumption / day
Intervention. Water-scarcity cues placed at the point of choice.
Principle · Awareness · Easy
EU First Mile Project · BehaviorSMART methodology
Camping les Templiers
0plastic cups used by guests
Intervention. Reusable cups in the bar in place of disposables.
Principle · Awareness · Easy
EU First Mile Project · BehaviorSMART methodology
Camping les Templiers
+62.3%local products sold within one year
Intervention. Local-food cues reinforced through the site's social channels.
Principle · Appealing
EU First Mile Project · BehaviorSMART methodology
Petra Komac Apartments
100%of guests visited ≥1 alternative site
Intervention. A shortlist of three less-visited sites, written to appeal rather than instruct.
Principle · Appealing
EU First Mile Project · BehaviorSMART methodology
ABYSS Apartment
100%visited ≥1 lesser-known place
Intervention. An appealing routes booklet alongside free bikes.
Principle · Appealing · Easy
EU First Mile Project · BehaviorSMART methodology
Amarok Tour Operator
68%explored by foot or public transport
Intervention. A simple walking map of the key sites and the local shops between them.
Principle · Appealing · Easy
EU First Mile Project · BehaviorSMART methodology
Bivacco Viaggi Tour Operator
100%used public transport to meeting points
Intervention. Walking as the default, with public-transport details embedded in the booking.
Principle · Default
EU First Mile Project · BehaviorSMART methodology
Olderfjord Tourist Center
−31%general waste
Intervention. Convenient sorting containers with visual guides at the moment of disposal.
Principle · Easy · Awareness
EU First Mile Project · BehaviorSMART methodology
Poli Arctici Tour Operator
87%chose the reusable thermos
Intervention. A 20%-off museum coupon offered with the reusable thermos.
Principle · Appealing · Easy
EU First Mile Project · BehaviorSMART methodology
From the operators
“Intentions are not enough… deep knowledge of both ESG and human psychology… thankful for the BehaviorSMART team's guidance.”
“A new way of learning, a new way of influencing. Practical steps and cost-efficient actions, easy to navigate, in straightforward language.”
“It actually works! Slightly lowered air and water temps — guests just as happy. Win-win-win.”
Attribution — results are outcomes of the BehaviorSMART methodology proven through the EU First Mile Project and Smart Ways Ticino, where BehaviorSMART is the methodology holder. The platform scales this validated method — numbers are not platform claims.